Explain the scope of Internet Marketing?

Ans.

Scope of Internet Marketing

It can be as under-

1. Online marketing opens a new and initial phase or pathway for today’s marketing.

2. Internet marketing using channels that require a real time line internet connection. Internet marketing, although using the digital Internet, focuses on every means of getting information to potential customers.

3. Internet marketing and internet technology uses the Internet as a medium of advertisement and selling of services and goods and for a wide view it includes affiliate marketing, Search Engine Optimization (SEO), blog marketing, pay-per-click search engine advertising and e-mail marketing.

4. Internet marketing is cost effective and measurable compared to all other marketing strategies. It benefits both customers and the marketers simultaneously. Customers can shop products anywhere in the world and get interaction with sellers via Internet (Websites) to find the product or service they desire.

5. The growing tendency to use the services of Internet connectivity increases the scope of online or Internet marketing. It also affects the operation of companies and organizations. It also increases the level of e commerce products.

6. Through this, companies have changed their traditional business strategies into online marketing and have become full-fledged service providers with the facility to offer a full range of e-commerce products to suit customers needs and taste at any time.

7. Companies can interact with customers and enable them to learn more about customer’s needs, build good customer relationships, increase efficiency and reduce costs and also gain access to national and International marketing quickly.

8. Marketing firm can seek customers, access to customers, inform him regarding his products and sell to them. It can be done quickly and at low cost. It can be applied by all small and big marketing firm.

9. Marketing firm can make adjustment with the changes of the market. Inclusion of new products in product line and give and receive comparative information regarding the prices, rate and quality.

10. This is also especially true about advertising. In fact some of the techniques for promoting a business or making money online are completely free. So in advertising world it also implements the online promotional techniques.