A distribution channel is a chain of businesses or intermediaries through which a good or service...
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Concept of order processing / its advantages and disadvantages
Order Processing An order processing system captures order data from customer service employees or...
Various functions of transportation in marketing goods
Various Functions and Benefits of Transportation in Marketing Goods The entire economic, social and...
Different functions of warehousing / several benefits of...
Functions of Warehousing 1. Storage: This is the basic function of warehousing. Surplus...
Physical distribution of goods / it’s various functions
Physical Distribution of Goods Physical distribution involves management of physical flows of raw...
Meaning of Inflation / Types of Inflation
Inflation means persistent rise in the general level of prices. It is usually measured as a rate...
Concept of PPP Theory And Exchange Pegging
A Swedish Economist, Gustav Cassel, developed the concept of equilibrium rate of exchange...
Factors affecting the Exchange Rate
1. Inflation Rates-Changes in market inflation cause changes in currency exchange rates. A country...
Role and importance of physical distribution for effective...
Physical Distribution – Meaning Physical distribution is an important marketing function...
Factors or Determinants of Choice of a Distribution Channel
Factors or Determinants of Choice of a Distribution Channel Important factors affecting the choice...