Category - M. Com
Discuss the merits of newspaper advertising.
Discuss the departments of advertising agency.
Write a note on organization of an advertising agency.
What are the functions of an advertising agency? Discuss.
Discuss the methods to determine the size of the advertising budget.
Explain the types of advertising copy.
What are the different components of advertising copy? Explain them clearly.
Discuss the types of advertising on the basis of effects on demand.
