What are the merits and demerits of Internet marketing?

Ans.

Merits and Demerits of Internet Marketing

There are some merits and demerits that comes with Internet marketing-

Merits of Internet Marketing

There are as under-

1. Convenience in Purchase to Customers- Internet marketing is convenient to customers. They can place order from anywhere. They avoid to go market, safe parking, standing up in line, marketing inspection of products etc. Thus, Internet marketing makes marketing convenient.

2. Free Decisions – In Internet marketing there is no direct sales force, so customers can take few decisions without influence of sales force.

3. Reduces Cost/Lower Cost- Compared to traditional or offline marketing, it is for cheaper to promote business and other money making ventures online. Various costs like storage, rent of storehouse, insurance etc. are avoided. Thus, it reduces costs. Digital catalogues are prepared. They are very cheap.

4. Time Saving- Internet marketing is time-saving and it takes less time. The returns on investment that comes with online marketing exceed that of conventional marketing. When we implement the online promotional techniques correctly, we will get higher and instant returns on the money we spent to place online.

5. Global Audience- Internet marketing is giving the advantage of gaining a global audience (unlike a traditional business that is restricted within its boundaries of operation) with our online business. This opens up tones of new opportunities and prepares us to complete on a global scale.

6. Reliable Technology- The reliable technology that powers the Web, hence our Internet based business is one of the major benefits of hosting our business online. The technologies are getting better and more sophisticated by the day. Due to it we can start-up the E-mail marketing to target our audience on a timely manner.

Demerits of Internet Marketing

These are as under-

1. Face-to-face Contact is Limited- Limited face-to-face contact is one of the major drawbacks of Internet marketing. As a result, they may eventually lose some of their customers to their traditional competitors who engage strong customer service tactics.

2. Marketing Complexity – The virtual nature of Internet marketing increases marketing complexities and make a lot of confusion related on how to chase profitable online marketing techniques. Customers also face complexities in the aspects of shopping online. In fact, the un-informed consumers would rather stick to conventional buying than endure such online purchase complexities.

3. No Facility of Order Checking and Cancellation – Various sites do not give permission to check and cancel the order. If customer changes his mind, item will get lost. In good Internet marketing order revision and monitoring should be allowed.

4. No Facility of Rejection – In Internet marketing customers cannot select or reject the merchandise many times before they finalize the transactions.