What are the conditions of communication? What are the objectives of communication ?
What are the conditions of communication? What are the objectives of communication ?
Ans.
Conditions of Communication
These are as under:
(i) Desire to give information;
(ii) Presence of receiver;
(iii) Ability to understand the information;
(iv) Ability to give response.
Objectives of Communication
Communication has the following objects:
(i) To give proper and sufficient information.
(ii) To establish co-ordination in business activities;
(iii) To develop managerial skill;
(iv) To enforce policies;
(v) To help in achieving organisational goals;
(vi) To organise human and other resources;
(vii) To increase employee morale;
(viii) To implement the ideas;
(ix) To increase production;
(x) To establish two-way communication;
(xi) To receive views and suggestions at all levels;
(xii) To present facts and data for employee development and progress;
(xiii) To establish sweet human relations
(xiv) To prepare suitable atmosphere to establish any change in the organisation
(xv) To make efforts to uplift efficiency; and
(xvi) To transfer the orders and directions.
Objectives of Internal Communication
Following are the objectives of internal communication –
(i) To establish and disminate the goals;
(ii) To control the performance;
(iii) To select, develop and appraise employees;
(iv) To organise human and other resources in the most effective and efficient way;
(v) To develop plans; and
(vi) To provide leadership, direction, motivation and working climate.
Objectives of External Communication
These are short listed as under:
(i) Identification of customers’ needs;
(ii) To provide products and services properly;
(iii) Aware of competition;
(iv) Aware of the availability of supplies;
(v) Understanding about the claims of stock-holders; and.
(vi) Knowledge of rules and regulations of the government.
The communication can be used for the following purposes:
(i) To give message or information;
(ii) To give order;
(iii) To advise;
(iv) To educate;
(v) Raising moral;
(vi) To motivate:
(vii) To suggest;
(viii) To give warning.
Some of the above can be discussed as under :
(i) Message or Information: Passing or receiving of information is the most important objective of it.
(a) External Information:
1. Advertising information;
2. Latest change in technology of information;
3. Government rules and regulations;
4. Information about the credit facilities;
5. Information about products;
6. Information about the availability and supply of raw materials.
(b) Internal Information: Information regarding –
(i) policies and activities;
(ii) job assignments;
(iii) status;
(iv) decision-making powers.
(c) Information required for Planning:
(i) Political, social, economical, cultural and geographical information;
(ii) Competitive information;
(iii) Production and sales information;
(iv) H.R.D. information.
Sources of Information:
1. Old files and records;
2. Personal observation;
3. Chambers of Commerce;
4. Questionnaires;
5. Mass media of communication like T.V., radio, newspaper and journals etc.
6. Conference, meeting and seminars etc.
7. Personal interviews;
8. Present electronic media like internet.
9. Trade fairs.
Acceptance of Information: If information has following features it can be considered:
(i) Reliability of source;
(ii) Accuracy;
(iii) Completeness;
(iv) Recent.
(ii) Orders: It is a directive to subordinates. It is authoritative communication. It has downward flow of information.
Types of Order: Following are the types of order –
1. Written Orders: Written orders are placed in the following cases:
(i) Highly responsible condition;
(ii) Repetitive tasks;
(iii) Remoteness of person being ordered.
2. Oral Order: If-
(i) job is to be done immediately,
(ii) job is ordinary;
(iii) permanent superior subordinate relationship are found oral order is placed.
3. General orders;
4. Specific orders;
5. Mandatory orders;
6. Discretionary orders;
7. Procedural orders;
8. Operational Order;
9. Operational orders.
