What are different departments of sales organization?

What are the various departments of sales organization?

Ans.

Departments/Sections of Sales Organization

There can be following departments or sections in a sales organization on the basis of work done or conditions-

1. Advertisement Department: This department gives information regarding the various types and uses of products to public. In practice, advertisement is a link between production and distribution, because goods are produced first and thereafter they are advertised and sold. In large companies an advertisement manager is appointed. He runs advertising activities with the help of staff. He selects media of advertisement. If advertisement is carried out by an agency, he should supervise the function of agency. Advertisement manager should consult with sales manager for carrying out the advertisement. Advertisement should be increased or decreased as per the need of business. Media and type of advertisement should be selected as per the requirement of economic condition.

2. Market Research Department: The main function of this department is the consumers. to carry out research of work in relation to the requirements of The employees of this department collect data and information through several ways. They measure the effect of demand and competition. They make research work in relation to distribution system. This department prepares questionnaire, collect answers, make tabulation of answers, make analysis and prepares final report relation to findings.

3. Sales Promotion Department: This department provides various types of services to businessmen and makes efforts to increase sales. It provides sales literature, displays products, invites customers in sale conferences and provides other encourageous attractions.

4. Training Department: Training increases abilities of doing work. Training increases skill and self-confidence in sales person. He learns the principles of salesmanship. Generally, big companies keeps its own training department and many companies appoints only trained salesmen. Training department gives theoretical instructions, makes arrangement for practical training, teaches way of demonstration and makes employees tactful in sale-negotiation.

5. Sales Department: Sales manager, assistant salesmen, travelling salesman, counter salesman, billing clerk, computer operators and other employees are appointed in this department. Travelling salesmen decides programme. This department makes cash memo, and invoice, receives order, consigns goods. This department makes arrangement for warehousing of goods.

6. Credit Department: In a large sale organization, a separate credit department in constituted. Credit department studies credit-worthiness of applicants, checks application for credit, accept credit, recovers outstandings. This department controls travelling salesmen who try to sale at liberal conditions.

When credit facility is not allowed, it can have adverse effect on sales. So, sales manager should try to establish co-ordination between credit granting officers and salesmen.