What are the merits of employing an advertising agency?

Ans.

Merits of Employing an Advertising Agency

An advertiser can receive several benefits by employing the advertising agency. Some advantages of employing the advertising agency are as under-

1. Replacement of the Advertising Department: An advertising agency replaces the advertising department which is a costly practice, to commence with and operate. If an advertising agency is employed the advertising department will remain only a co ordinating and supervisory department.

2. Providing Expert View Point : An advertising agency is professional touch organization. It recognizes the firm’s problems.

3. Bring Economy and Excellence : An advertising agency does the advertising job more economic and excellent manner because it is more professional. Advertising agency has pool of experts and creative people. It hires the services of talented persons which are expert in copy, layout, supervising, buying, planning making copy research, public relation, publicity etc.

4. Benefits of Rich Experience: An advertising agency has a background of advertising. It is rich experience in the area of advertising. Big advertising agencies have many branches. They solve the problems of the advertisers.

5. Beneficial for Small and Medium Sized Business Enterprises: Agencies are beneficial to small and medium sized enterprises as these enterprises cannot establish an advertising department in the organization. Advertising agency undertakes the responsibility of designing advertising programme at economic terms.

6. Other Advantages: Some other benefits of employing advertising agency are as under-

(i) Advertising agency provides greater pressure for giving effective performance.

(ii) Agency can easily be terminated and replaced in case of poor services.

(iii) Expenses of the agency are paid by the media owner and advertiser paid nothing for the use of an agency while purchasing advertising space.